Beauty of Joseon is a skincare brand inspired by an 200-vear-old book named 'Gyuhap chongseo' authored by Lady Yi Bingheogak, a female scholar during the Joseon Dynasty

By following the footsteps of Lady Yi Bingheogak, who wrote a book for better women's life during an era when women's social role was limited, we created this Dynasty cream by using concentrated natural Hanbang ingredients (Hanbang: traditional Korean herbal medicine)

Dynasty Cream has been loved by many women for the past several years, and we recreated it with new improved ingredients and packaging